DIGI selected for the latest technological innovations at Dairy Farm International's High-Technology store

Dairy Farm International (DFI), a leading Pan-Asian retailer based in Hong Kong, operates over 4,000 supermarkets, hypermarkets, health & beauty stores and convenience stores in Singapore, Malaysia, Indonesia, Vietnam, Hong Kong, China, Taiwan and India. The recent opening of the Market Place@one-north, a premium supermarket in Singapore on 28 November, features the latest equipment in the region with the use of computerized RFID shopping carts, self-checkout counters, PC scales and ESL.

Elexy transparent display on the SM-880EV shows graphic animation that doubles as an information and advertising screen when the scale is not in use.

SM-780BS plus Hi-Touch, provides shoppers with a new shopping style at the Selfweighting counter

In line with the government's initiative at one-north, a 200 hectare R&D facility for infocomm, media, science and engineering industries, Market Place@onenorth aims to create a new shopping experience for their tech-savvy customers with its choice of equipment. The search began with the selection of vendors with the ability to innovatively create a new dimension in the retail experience as well as the ability to increase operational efficiency. DIGI is honored to be selected by Dairy Farm International for this technological initiative with the installation of DIGI ESL, SM-780BS Hi-Touch Self Service scales, SM-880 Elexy with e-Label Jr and SM-500V2, each of which offers unique features that meets DFI's stringent requirements

Self-weighing instructions showing how to use Hi-Touch

e-label Jr replaces traditional paper tags at the Deli counter. Integrated with SM-880EV EL, the e-Label Jr is updated whenever the scale database is updated

DIGI's Electronic Shelf Labels (ESL) offer automatic red sales borders that effectively highlight sales item

Reported by Lily Teo, Teraoka Weigh-System Pte. Ltd.